Successful Film Marketing Strategies

“It’s not what a movie is about, it’s how it is about it”.
— Roger Ebert

Unlike any other art, Films have a much greater impact on human’s mental consciousness. It holds the capability to impose an emotional instability in human minds. This is why it is said that movie making is more about observing and imagining. Now in this century, Filmmaking is not just about the script, screenplay and all. It comprises of lot many other factors. In Fact, a successful film promotion is merely about the Film marketing strategies related to that.

So, what is film marketing?

Many of us believe that the success of a film is all about how well it run in theaters.Well, I would say, Film marketing is all about driving the desired audience unto the theaters. Sometimes called film junket or press junket, Film marketing consists of various elements such as press releases, advertising, interviews, media involvements and most prominently Social Medias nowadays.

It’s no longer about Television, Print, and Outdoor

This is more like an enlightenment for every filmmaker these days. Back then, an efficient Film marketing strategy was all about the television, prints and all. But now it has changed, because, in order to reach the audience you need to find them at first. Today, it’s all about the internet.You need to find more people, you better go online, as simple as that.

Film Marketing strategies went digital

Well, it’s not a big surprise factor that film industries have adopted Digital Marketing techniques as a part of well structured Film Marketing Strategies. In fact, movie studios are moving beyond the typical techniques such as teasers, trailers and lot more by conducting Google hangouts with the crew, live streaming music launches, contests and so on.And the most interesting fact is that the spend on Film marketing Digital strategies has risen enormously these years.

I believe there are three major stages in a successful film marketing strategy, introducing, interacting and involving. Digital Media has involvement in all these three stages, great involvement indeed.

Search engine optimization for an effective film marketing strategies

Search engine optimization as an overall term for all the works and efforts we are investing on to the promotion of any services/products are not negligible. Unlike any other Digital marketing campaigns, Film marketing deserves more conviction as well as perception, even in its promotional campaigns.There are so many factors involved in this ranging from keywords to social media.

How Social media influence the way movies are marketed?

As a part of Digital marketing strategy, Social media has become one of the ‘behind the change’ reason, as films can gain a huge amount of buzz through it. It means, there is no longer need to rely on official reviews and adverts to know about the latest releases. Here is a quick review of few film marketing strategies in relation to social media.

Leaked images- Even though this seems to be an outdated technique, it still works. This kind of techniques is used probably for the promotion of superhero movies. The theory behind this tactic is that the movie producers will generate some excitement, years before the release of their films through leaked images. As the images would not reveal much more about the movie and characters, yet will definitely create a huge amount of online publicity and chatter.

Visual micro content- This is more like an emotional way of marketing, I would say. A movie called ‘If I stay’ recently implement this film marketing idea very successfully. The initial step towards this kind of campaign is always targeting the right social media platforms. And then generating visual micro content suitable for the platform. Sharing the banners, posting the behind the scenes pictures are also effective.

Content marketing campaign- Content is always effective and it’s definite that it will bring some results to you. Once again it is more related to social media channels. Even if a film marketing strategy is all about the kind of film to which we are dealing with, content is always helpful. One can also try local news stations, discussion boards and more along with Twitter, Facebook, Tumblr and so.

Video marketing- Very familiar, much effective, this is how one could interpret the role of video marketing Film marketing strategies. No matter what, we are ready to take chances on some products that we have not seen or tested properly, this is why the trailers are significant. It gives an initial impression and it’s a proven success. And I recommend seeing your trailer video initially through your official website, which obviously allows the audience to make more interaction through your social media mediums.

Social competitions and quizzes- It will become a huge disaster if you believe that the introduction part is enough.The fact is that you will miss the entire party. Interaction is very significant especially when coming to Film marketing. It may not be the most innovative thing you can do to improve the engagement but it can very effective at times.

Persona marketing- Your film will certainly have some interesting character that the audience could connect with in one way or another.Lot many Film marketing campaigns have already played on the audience’s emotions for particular fictional characters by developing a persona around those characters on social media. A Perfect example for this is the Ted character in the Twitter. With almost 7 lakh followers, Ted began posting some funny comments which in fact brought some unexpected results.

Alternate reality games- A slightly more complicated and deep Film marketing strategy is Alternate reality games (ARGs). This develops a fictional world that the users in the real world may interact with by using online communities. ARGs is a wonderful way to get your movie audiences involved and thereby creating ‘brand loyalty.

Make use of memes and other UGC Forms- This is more like a mutual beneficial Film marketing strategy. Memes are offering a great marketing opportunity, in such a way that your audience will create some highly shareable content that conclusively benefits your Film promotional strategies. The benefit of using memes is that they are easily customizable as well as quick to produce. Yet another possible strategy is to use caption contests, fan art or any other effective user-generated content tactics.

Google AdWords for the more targeted outcome- Each day, millions and millions of movie related searches are made in Google. I would say, the quickest way to reach those people is always Google AdWords.Even if it is not much of a cost effective way, it definitely is an option for those who care about reaching more targeted audiences.

Final thoughts

How powerful the visual media is or How much impact it can impose on humanity? The answer to his question is always about how well it reach the people. And Film marketing or Movie promotion is the beacon that leads to this destination.

Cheers
Team eetti

Dark Souls Video Game Review

Dark Souls, available on Xbox360, PS3, and PC, is the sequel to the hit PlayStation 3 exclusive hit, Demon’s Souls. Much like its original, Dark Souls is an unforgiving, tough, merciless video game in which you are to explore to undead land of Lordran. The game features a short tutorial to get you started in the Undead Asylum, then afterwards you are left to explore and die in the land of Lordran.

Dark Souls, like Demon’s Souls, leaves you in a world without much to go on, except for the assistance (or hindrance) of player set messages left on the ground to guide you. Demon’s Souls had a great and unique multiplayer in which you can see the ghostly images of other players running about in their own worlds, to give you a sense of you are not the only one left, and Dark Souls follows that tradition.

Other Multiplayer features are invasions (other players attacking you), Kindling fires (which gives one more extra flask from others who kindle their own fires close in the network. You can also lay down summoning signs to assist others in their world as a phantom, or activate their own signs to summon up to 2 other phantoms to assist you in your fight for the current area.

A big difference from Demon’s Souls, is instead of the World/Player system, is the use of 9 covenants, which offer different gameplay styles. Some Covenants are PvP (Player vs Player) base, Some are Co-operative gameplay, and each Covenant is unique in their own way and different rewards. However, betraying your covenant can lead to consequences, or attacking/killing NPCs (non-player characters) can have dire consequences as well, so be careful!

Dark Souls, like Demon’s Souls, uses the souls you gather from enemies and such, as currency. Do you want to level up, purchase items, absolve your sins? It all requires souls, and you need to choose wisely what you will do with them.

The games unique approach to multiplayer is a very nice touch, and no other game series follows in their Multiplayer pursuit. Also, coming soon there is the Prepare to Die Edition, which will be available on the consoles and the PC version as well, so more content is on the way in the coming months.

As stated before, the game is merciless and unforgiving, which will cause frustration at times, especially when you first start, so if you are not a patient person, this game may not be for you, but if you love a video game that gives you a challenge, and a struggle, this game is perfect for you!

Yu-GI-Oh 5d Duel Transer Wii Video Game Review

Want to know a way to become a better player without leaving your home? If you happen to have a Nintendo Wii you can play the latest game available, Yu-GI-Oh: 5d Duel Transer.

You see I bought this game since I’m not able to go play with my friends all the time. This will allow me to stay focused on my target, which is to become a better player. Remember the more you play the better you get.

I’ve never played any of the previous video games, so I really didn’t know what to expect from it. I was hoping it would be like a real duel. Guess what!!! It is!!! I’m really impressed with the game play. It does resemble an actual duel. Even up to how you get your cards for your deck.

You start off with a starter deck and some money, they call it LP. In order to get new cards you have to duel people and earn some points, which you can use to buy packs. The type of packs you can buy depends on who you have defeated in a duel. If you beat officer Trugg, you can purchase Duelist Genesis packs which you can pull his amazing syncro monster Goyo Guardian. Once you defeat Yusei you can pull his star synchro monster Stardust Dragon. The same goes for Jack Atlas with Red Dragon Archfiend.

The packs you can choose from range from Dark Beginnings all the way to the most recent Duel Terminal 4. I wish I could pull cards in real life like I do in the game. I say this because I pulled a Pot Of Duality in the first 5 packs I bought of Duelist Revolution. And you know that is one of the 5 top cards from Duelist Revolution.

The type of decks you play again in the beginning are not that great. But remember you don’t have that many great cards in your deck to begin with. As you start to win more duels and get better cards, your opponents decks become better too. So the game keeps it a fair battle.

One of the best things I have learned from the game is the timing of certain cards. Meaning when can you play certain cards. It actually reminds you of either a quick spell or trap you can play at that moment. Having it pop up all the type can be a bit annoying after a while but you can change that setting. I have not since I really enjoy the feature. It has won me some duels due to me forgetting I could use a card to stop what they were doing. So it’s a great learning tool too.

The only thing I disliked about the game is that it comes installed with the banned list prior to September 1. So you can play with Heavy Storm, Mind Control, Rescue Cat, etc… So you can’t play all your spell and trap cards in fear of getting hit with the storm. Funny how one card actully changes how people play. I’ve seen the true power of heavy storm in the game.

Now if you have WiFi you can install the latest banned list. So it’s not really an issue unless you don’t have WiFi.

The game can help you become a better player because you can build any deck you want to test play with and against. Decks like Blackwing’s, Lightsworn, GBs, gravekeepers or whatever you want to try. You can figure out their weaknesses and see what their big plays are, so you know how to stop them. You may also just want to play them without having to buy them in real life. You can test them out to see if you like them before spending $100’s of dollars on the key cards and hating it.

I almost forgot, you also get 3 cards. They are not the greatest cards in the world. But you can only get these cards when you purchase the game. The cards are Ape Fighter, Roaring Earth and Clsed Forest. They all deal with beast type monsters.

If you have a Wii and want to improve your game play and become a better player, you have to buy this game. It’s a must have in your yu-gi-oh tool box.

Video Games Review – Can Role Models Be Negative?

Video games encompass dealings with a user interface to cause ocular comment on a contrivance. The previous year has been an intricate one for the gaming industry with sales declining and shutting down of a number of gaming studios. Despite of this, the gaming industry has been able to cope up and make available exciting games.

We have had easy access to these games since the last 30 years. They are an exceptional mode of amusement. The modern games call for stable alertness of the players which has a positive as well as a negative bearing on the players. A question that concerns us today is the impact that these games have on children and the society at large. It allows children to experience realistic graphics besides enhancing computer literacy. Nevertheless, violent games make youth aggressive and have a negative bearing in the players’ life. Children, who plays violent games for prolonged hours develop a tendency to argue with the teachers, parents and involve in fight with friends and siblings. Eventually, there is a decline in the achievements at school.

In addition to this, they give confidence to the players to spot with and fantasy their adored characters which are known as “first-person” video games for the reason that it allows the players to embark on decisions having some bearing on the actions of their loved character. Therefore, such games are over and above than mere games that prohibit players from being accountable and meaningful part of the society.

The fact that video games have a bearing on the society cannot be overlooked. In my opinion, I believe that violent video games should be banned. I have myself witnessed kids taking the role of their favorite character and indulging in a fight. This is a serious issue which needs an attention while making games before things go too far.

The New Guitar Hero III is Fun According to the Video Game Reviews

Like the former version of Guitar Hero, Guitar Hero III now has plenty of rock music designed to insure the delight of music lovers. The nature of the game remains much the same as before, although there are much graphics now present and the songs are at a much higher level of difficulty, made to challenge the skills in guitar playing of the more dedicated music gamers. The advances in technology continue to contribute to the sophistication of newer rock versions like Guitar Hero III over the previous versions, and as the makers benefit from the video games reviews.

Guitar Hero III boasts of a guitar controller and a strummer. It also has a new set of fret buttons. The game now shows the notes on the screen and the player has to hit the matching buttons fast in order to create the music. The big collection of hit soundtracks in the new version will give you much pleasure with the effect of making you feel as having created them yourself. Covering several generations of music, you can find Santana’s ‘Black Magic Woman’ or ZZ Top’s ‘LaGrange’ in it. You will also have rock pieces selected from the 1990s sung by Red Hot Chilli Peppers or Pearl Jam. These are among the new features that will give you much entertainment and fun playing the new game. The favorable video games reviews of the earlier Guitar Hero editions must have contributed to the increased sophistication of the new series.

The increased level of difficulties in the songs is the primary reasons the music fun and lover will spend hours in the game trying to improve his skills. Guitar lovers are somehow addicted to the instrument once they learn playing it; the same thing happens with Guitar Hero III – the addiction just follows as a matter of course. Experienced guitar players can now see in the new version which notes can be pulled off, or may be hammered on, as they are prominently shown in glowing brightness on the screen.

One special feature in Guitar Hero III is that you will be able to keep track of all your note streaks, which allows so much concentration while you are playing the game. Text messages flash also on the screen regularly advising you of the streak milestones that you have reached. The star power meter has also big improvements from the older versions, which make the player glued to the game for hours. He can very well forget the long hours he is in the game and could even miss his meals just pursuing his addiction to the rock music in the new Guitar Hero III. The player may just be duplicating what the makers of the new guitar game version experienced when they worked on the game – they also missed their meals trying to perfect it. Some of them may even include these missed meals in their making of their video games reviews.